Odds are good that if you’re looking to increase traffic to your website, you’ve probably done at least a little research on what helps raise a website’s SEO ranking. One of the most important factors for a high SEO ranking is having content that is helpful to visitors. This means content that is dynamic and interesting content all while helping the reader out in some way plays a large part in what gets your website to the top of search engine’s results which can help you get a little mattress cleaning as seen here. One of the best ways to help a reader understand information and make it more useful as well as entertaining is to make it into an infographic. So, what is an infographic? An infographic is basically an image or images that help enhance raw information by giving it a visual that work with the information. However, there is more to it than only that.
Infographics are an extremely popular way to share information for a lot of good reasons. They are almost always better at making information seem more interesting due to the visual aspect of it. Since the information is made more interesting to the reader, there is a better chance of them retaining the information that the infographic covers as well.
A visual representation of the data goes a long way to comprehending it and can be very useful when trying to convey the weight of certain statistics. It can also give better understanding of certain situations. For example, you know those rainbow loom bracelets all the kids are wearing now? If I described to you what hey look like and how difficult they are to make it wouldn’t make sense. If I showed you in an infographic and explained how popular they are if would be easy to see.
Another example is saying that 10 in 100 people will file for bankruptcy each week in a certain state is different than having a graphic represent 10 in 100 people filing for bankruptcy with some visual representation. For this particular example, a strong visual aid can help give the reader an emotional component to the otherwise dry information.
Why Do Infographics That Matter?
As mentioned earlier, one of the largest factors in search engine optimization is having a website that is valuable to a user. Using infographics to help convey what your website does or the services that your company offer can help make complex ideas that you’re trying to share much easier to understand. This means that your website will be more useful to visitors and will be ranked higher on search engines as a result. This is why it’s important that you know the answer to the question of “what’s an infographic” Here are some tips for you to help create a useful infographic.
Best Way to Make an Infographic
Use information and a graphic that work well together
Some types of information work with certain visual representations better than others. Dry information doesn’t suddenly stop becoming dry when you throw an image down next to it. It’s like giving the cold shoulder to your designer if they don’t make your data POP. You have to create a relation between the image and the data. The graphics you use also have to be relevant to the data you’re giving.
You can also use an infographic to show geographical information. For example, statistical data from different countries can be more easily interpreted by having lines that point the information that associates with certain regional parts of country where the data was found. From there, you might be able to see some patterns with regions of the country having certain information as a result of being next to each other.
These are two good examples. Keep in mind that you wouldn’t use a timeline to talk about a set of statistics from one study all conducted at the same time, and you wouldn’t use a pie chart to help show the how a certain area’s population has changed over several years. Certain information works best with a certain frameworks. That doesn’t mean that you can’t put a creative spin on the visual you use. Just that a bit of common sense should be applied before choosing the image. Make sure you remember the answer to the question “what’s an infographic?” If you don’t you may not be able to make an infographic that makes sense to the reader.
Have an Interesting or Creative Design to Work with the Data
Using clip art to help get a point across will only get you so far. Try to use an image that in some way works with the point of the image you’re using beyond just making practical sense for statistics. For example, there currently is an infographic going around that uses a cigarette for the graphic in an infographic about the benefits of quitting smoking overtime. It displays the short-term benefits of quitting by the butt of the cigarette on the left and then displays the benefits as time goes on longer towards the right of the cigarette.
Use an Infographic to Tell a Story
By using a series of pictures as a type of time lapse, you can tell much more engaging story than you would with only words alone. You can help the reader see the visual changes that occurred as the story progresses.
Infographics are a very flexible tool that can serve a lot of purposes. They can make the reader relate to the data being shared more with images that can convey emotions. They can help shape their perspective on the topic by using emotional appeals through the graphics. Hopefully, you now know the answer to the question “what is an infographic?” The answer is a tool that can be utilized in many situations for the benefit of the creator and the reader. Continue reading