As a serious blogger you’ve no doubt spent a lot of time researching who your ideal audience is. You’ve been inside their heads, you know what makes these people tick and you know where they hang out online.
The question remains, how do you reach them?
Today we’re going to be looking at some content types bloggers can make use of, without having to always write something 100% original every single time. They’re a great way to think up something when you’re blogging mojo isn’t quite at its best, and can even save you time by allowing you to reuse old content from the past.
WHAT DO I MEAN BY CONTENT?
Content can mean anything from a simple blog post to an in depth infographic. It’s what people consume on a daily basis, all over the internet. On adverts in sidebars, on huge, striking visuals plastered across a homepage.
The intent is simple. It’s to get your attention for long enough to consider taking action. To click a link, a button, a call to action. Almost every purchase decision we take in life, is driven by content of some form or another, therefore it makes sense to study which options are on the table and which work the best.
1. THE SHORT ARTICLE
There’s much deliberation in the blogosphere on what the ideal blog post length should be. Some say the shorter the better, whereas others are adamant that articles should only be longer than 1,000 words.
The truth is there is no right or wrong way of doing it and it also largely depends on what message you’re trying to put across in your post.
The short article can be hugely beneficial when what you have to say is short and to the point. The key is to think about your message first and decide from there.
2. THE LONG ARTICLE
Similarly a long, in-depth article has just as many benefits as its shorter brother. Some might argue that the benefits are greater, yet it’s still a matter of perspective and the quality of the content that you offer.
Long, detailed posts that are packed full of valuable information are almost guaranteed to give you a massive boost. People love to consume this type of of content because it takes thought, time and energy to create. They know to expect something great because they know you’ve taken the time to make it that way.
3. THE INFOGRAPHIC
When it comes to visual content, an infographic can be hugely beneficial to the visual learners in your audience. We all absorb information in different ways, so catering to those people who learn better with info laid out in a visual form is a great way to get your message across to those individuals.
Infographics also make for great share able content, performing particularly well on largely visual platforms such as Pinterest. The long portrait orientated layout of an infographic enables it to display in full-length in the pinterest home screen, helping it to stand out.
4. THE WEBINAR
With technology moving at breakneck speed, more and more people are seeing the benefits of communication online via hangouts and webinars.
The likes of Skype, Google Hangouts and FaceTime makes it incredibly easy to provide live tutorials, instructables and discussions about a topic, all from the comfort of your own office (or sofa). People no longer need to travel for hours to get to a conference or meet-up, making the Webinar hugely accessible to many more people with an interest in what you have to say.
5. THE PODCAST
Similar to webinars, creating a podcast can also open your content up to new listeners. Since you can make them available to download to mobile devices, it allows people to listen in on the way to work, when they’re taking a shower and virtually any other place they want to.
Consider carrying out interviews with influential people in your niche, hosting live Q and A’s with your audience and providing unique insights that people will find valuable.
6. THE INSPIRATIONAL QUOTE
One way to really get your audience’s attention is to provide them with something that will both inspire and delight.
An inspirational quote related to your niche, can capture the imagination in a way that no other piece of content can. It’s short, already endorsed by an author or public figure who usually holds a great deal of influence and did I mention, it’s also hugely share able?
7. THE IMAGE
Going back to visuals again, an image can say more than mere words at the best of times. When you have something to say that can’t really be expressed in the written form, put together a striking visual that will drive the message home.
Consider using tools such as Canva or Picmonkey to create your visual in no time at all, then post it to your blog, share it on Twitter and Facebook and pin it to your Pinterest boards to gain traction.
8. THE SLIDESHOW
With the advent of platforms such as SlideShare, the concept of providing information to large numbers of people as a slideshow has undergone somewhat of a rebirth.
I don’t know about you but I used to think a slideshow was something people put together in PowerPoint, with dodgy word art and questionable graphics.
Not so now.
Done properly, a slideshow can provide easily consumable snippets of key advice, without the fluff and hassle of a full blog post.
9. THE TUTORIAL
Show someone how to do something they couldn’t do before, and you’re on to a winner. People love learning new things – we’re human after all – we’re constantly improving ourselves and reaching for ever greater heights.
So why not feed into that thirst for knowledge by creating a kick-ass tutorial. Providing easy to follow, step-by-step tips on how to create something or make something, will bring value to your audience. You’re giving something to them and asking for nothing in return and by doing so, you’re building their trust in you.
10. THE VIDEO
Why not take your content to the next level and create a video tutorial or guide?
The benefit of providing your content this way, is that people can work alongside you, pause, rewind, download it to their phones and tablets and re-watch whenever they please. Again here you’re utilising the power of the visual memory and because videos are great to share on almost all platforms, you know you’ll be providing value.
Ultimately the content you choose to create is in your hands. The key thing to remember however, is that not any single content format is the right one. Each has its own benefits, determined by what you’re trying to achieve and what you want to share with your audience. Hopefully however, the ideas I’ve provided you with, will help you climb out of your brain block and get your blogging mojo back again!
Which content types do you personally use and which ones are you considering trying in the future?