Every blogger starts as a newbie. We all don’t have that “years of experience” when we start out, right?
But the fact that you are a newbie should not affect the quality of your blog.
How to be a newbie blogger and also keep up the standards when it comes to content creation?
Is it even possible?
My subscribers often ask this question to me!
I am just starting out. But how do I write content to amaze my readers? I am a newbie myself!
Quite reasonable question, isn’t? I can emphathize with such a situation because this sounds exactly like me when I started out.
But being a newbie and being able to create amazing content is totally possible and here’s how to do it.
Identify what your readers want
For this step, I assume that you already know your readers! If not, you have to go back to square one and find out who your readers are.
Once you have identified your target audience, you have to get down in the field and do research to find out the problems and pain points of your target audience.
How to identify what your readers want?
If you know your target audience and your niche, all you have to do is some hunting. Q and A sites are the best places to start with. I’d highly recommend Quora.
For any specific keyword or topic you have lots of questions that are asked by people who are your potential readers.
Go to Quora and type in any keyword in your niche.
For instance, I typed “content marketing” into the search box. A drop down will appear giving you a list of options. Choose one.
You will get a lot of questions asked by real people who are in need of solutions to those problems.
Make a list of the questions in a spreadsheet.
Alternatively, you can look into your own blog’s comment section, or the comment section of blogs in your niche to find out what people are talking about.
If you have a list of email subscribers, they would have probably reached out to you with questions. Those are pressing questions.
Add them to your spreadsheet.
Now you can create content that matches with your readers’ queries. You are going to exactly deliver what your readers want.
And that makes your blog content amazing, coz I can remember how many times I’ve felt “rescued” or “relieved” when I found a solution to a problem through a blog post!
Win your readers’ heart
When you publish content that solves, or addresses or empathises with your readers’ problems, you are half way already in winning their heart!
How to make it 100%.
It is an art. Rather than just pointing out the solutions to a problem, show them how they can do it.
Give them action steps. Like – do this, this and then this, so you can solve this problem.
Go the extra mile. Provide them with out of the box solutions. Surprise them with freebies, or supplementary material that they can use even outside of your blog!
Get better at writing
There is no doubt that content creation requires lots of writing. Even if you are not solely publishing text based posts, for audios or video content, you still have to write the script.
So that’s a lot of writing for consistent publishing.
Unless you improve your writing skills, it is going to be pretty hard for you to impress your readers.
Information or usefulness is totally important. I agree.
But presentation is equally important.
Don’t ruin your great idea with mediocre writing!
Tune in to your inner voice
You would have often heard about identifying your voice. Yes it is very important that you identify your own voice rather than trying to imitate a popular blogger.
One simple way to do this (and write awesome content) is to tune in to your inner voice.
Put yourself in the shoes of your reader and talk to your inner self. If this is you with that particular problem or seeking information on that particular topic, what would you expect? What would you want that piece of content to look like?
What things you want on that content so you will be amazed?
The answers to these questions tell you how to create amazing content for your readers.
And trust me, this works.
Research before writing
Coming up with a blog post idea and starting to write on that topic spontaneously is a blessing.
It proves that you are an expert on that topic and you have enough to share on that topic.
However, it is highly crucial that you do your research before you start writing your content.
Why? Because you should clearly know what’s already been said. This helps you to avoid creating re-hashed content.
Of course, putting your head down and writing your own content helps you create unique content for sure.
But if you research on the topic, you can provide your readers with additional (background) information on the subject.
Also you cannot write a complete blog post on a topic; rather you can link to other resources for additional reading.
This makes your content valuable. And amazing.
Back up your claims
Whatever claims you are making in your content should be backed up. And researching before writing helps doing this.
Without proper backup, any claim won’t sound authentic. If you backup a claim, or a statistic – you are increasing the trust factor.
Facts, evidences, supporting material etc. can be used to backup a claim.
This tip makes your content conceptually rich.
And, it not only increases the trust factor, but also helps your readers to implement your tips with much confidence.
Fill the gap (very important)
When you do your research, you find what others have already said on the topic.
You know what’s already been discussed and what solutions are provided.
Now you can do better. You can fill the gap.
Find out the gap between what your readers really want and what that has been already said – so you find what is left out to make it complete. Or what can be added to bridge the gap.
Of course I am not saying that you should only create 100% unique content – that’s impossible.
Every topic under the sun has already been discussed – probably in a lot more detail than it was 10 years ago.
But you can provide your own twist, your own special secret ingredient to bridge the gap.
There is always a new way to do something, a new solution to an age old problem.
Do that and you’ll amaze your readers.
Create a killer headline
Headline plays a very crucial role in creating amazing blog posts. Even though the headline is not technically part of the content, it represents your content.
It is the one that hits the eyeballs first even before your content. So you have to make it a killer.
I discuss this in this blog post in detail > How to write a great title your blog post deserves?
Apart from that, as inspiration and to get better at writing titles, you can use these blog topic generators.
In any case, your blog post title should sound amazing (so is your blog post).
If it misses the “amaze” factor then the chances that your readers will take a look at your amazing content and be amazed is much lesser.
Create realistic content
I just talked about writing killer headline. But here’s the most important thing – your content should live up to the expectations.
If you just make fake promises and introduce hype in the headline and write mediocre content, your readers will leave with a feeling that is totally opposite of “being amazed”.
So make it a point that you write a killer, yet realistic title. And make sure that you create realistic content.
For instance, do not promise your readers that they can learn guitar in 5 days, and create content that supports this unrealistic claim.
Be practical. Be realistic.
In order to make your blog post and the headline go hand in hand (and realistic), write your blog post first with a working title.
And then based on the final output of your blog post content, write an apt, realistic headline.
Amaze your blog readers the right way
Given the amount of content published on blogs everyday, your content should stand out. It should amaze your readers.
If you fail to create amazing content, your content will just be lost in the sea of wonderful (and crappy) content.
When do you find a post useful? When you do actually feel thankful to the blogger because he/she has helped solve your pressing problem?
You have to provide those aspects in your blog posts. And I’ve listed those aspects here in this blog post.
Well now, go ahead and create amazing content!