A huge part of blogging that I love is social media! It’s great for marketing your blog posts, connecting with other bloggers, and letting your readers behind the scenes into your life. It’s a great way to get your blog out there in fun new ways where your readers can reach out.
As you’re building up your blog’s brand- the feelings, voice, expectations, style, service, design, and everything that goes into creating your blog’s unique experience- your social media is a huge part of creating that consistent brand that will help readers easily recognize and remember you. It’s super important that your social media branding is consistent with your blog’s branding so you can better connect and use those platforms to help further your blog’s reach.
When there is a disconnect between your blog and your social media, your readers are less likely to follow you there as they aren’t seeing the content that attracted them to your blog. And maybe you don’t care about building followers, but remember that each follower on your social media is a way for them to see your blog content regularly, be reminded of you and your work, and connect with you on a deeper level.
So. How do you do that? How do you create that consistent brand on your social media platforms? Let me tell you.
1. What’s in a name?
Everything, I tell you. EVERYTHING. Hopefully you’re already aware of this and you don’t use some silly name + emoticons for your social media. If you do, stop. Change it. Right now. But are you being consistent with your name? Use the same name across all social media platforms whether it’s your business name or your own name. This will make it so much easier for your audience to find you so they can start following along!
And then make sure your handles are all the same. Make it easy for your readers to tag you whether on Instagram or Twitter- use the same exact handle so you’re easy to find and you are consistent. If your twitter handle is @Nike, your Instagram handle should be the same! Ideally, the links to all of your social media should have the same ending in the url. Not only will it make it much easier for your readers to find you, it drills your brand name into their heads. Not to mention it’s much easier to put one consistent social media handle on your business card rather than four different ones.
2. Edit your profile description.
When you’re creating a new profile whether on Instagram, Twitter, Pinterest, or Facebook, you have the opportunity to write a short description about yourself. BE CONSISTENT. I hope this gets drilled into your brain after this post.
Use the same or similar descriptions for yourself that clearly states who you are and what your mission is. On each of my profiles, I mention that I am a graphic designer that works with creative ladypreneurs and passionate bloggers! Quick and easy way for people to know who I am and what I do! I also add a little more personal information like hobbies and things I love as it let’s people get to know me beyond my work and it acts as a bit of a warning as I tend to share those things on Pinterest and Instagram.
One of my biggest pet peeves as of late is the “list everything that describes me” description. “Wife, fur mom, artist, bookworm, cook, foodie, feminist, traveller, introvert, eater, sleeper, showerer, human.” While you’ve definitely covered your bases for EVERYTHING you might EVER talk about on your social media, you are not only hurting your brand, you’re showing you don’t have one. Does this mean you blog about everything from books to sleeping? Do you not have a niche or unique perspective that makes you stand out in the blogosphere? Even you don’t know who you are and what your mission is, how can you expect your readers to know? This is your chance to share the most important things about you and your blog so your readers can start following you and reading more to get to know you better. You won’t be able to describe everything about you in 160 words, so don’t waste them trying to.
3. A picture is worth a thousand words.
Use the same profile picture across the board! Use a clear and memorable image (preferably of yourself as people respond better to photos than logos) across each and every platform you use. This helps your readers easily catch you whether they are on Twitter on Instagram- they know your picture well and can look for it! Don’t change your picture every time you take a new selfie, as it’s harder for your followers to recognize you and if they don’t remember who you are, they loose interest and are more likely to unfollow. Bonus points if this same profile picture is the same one on your blog’s sidebar or about page! It’s all about consistency, my friend.
On Facebook and Twitter, use similar cover photos and backgrounds that match your blog’s design and your brand’s look. This is your chance to show off your brand’s look, so make an impact and help your readers remember who you are!
4. Curate your content.
I don’t know if I’ve mentioned this but BE CONSISTENT. When someone is scrolling through their Pinterest feed, you want them to say “Oh! Bethany has been pinning today!” because it’s so easy to recognize your content. Drill your style and your blog’s niche into their head’s by being so consistent it hurts. Pin loads of visually similar and contextually consistent content. Share snippets of your work, thoughts on blogging, and links to similar blogs on your Twitter. Make images for your Facebook that use your brand’s colors and fonts.
I’ve recently started sharing quotes on my Instagram, Twitter, and Facebook that all use my signature colors, fonts, and background. Each week, I post a new quote that is easily recognizable as my own and also shares thoughts on issues I regular discuss. These types of images help to perpetuate my brand and make my work more memorable to my audience. Try out something like that for yourself on one of your platforms!
It’s easy to just have fun and get lost in the world of social media, but you need to remember that it’s a part of your brand and needs to be treated with the same amount of concern as your blog posts. But trust me, it’s so worth it when your readers are following and engaging on every platform and you start to develop real relationships with them!
What are some things you do to keep your branding consistent across social media?