As bloggers, we tend to work best with the written word. But for your blog’s brand to be successful, you have to learn to communicate in other ways, too. And for many bloggers, a logo is part of that brand.
Whether it’s featured at the top of your website or on your business cards at networking events, your logo helps make your blog instantly recognizable to your audience. Designing it is a task you shouldn’t take likely, especially if graphic design isn’t your forte.
Here are 6 qualities that you should keep in mind as you craft your blog’s logo.
When you have a lot of really great ideas for a logo, there’s a strong temptation to try to include as many of them as possible. But when a logo attempts to do too much at once, it just ends up overcomplicated and busy. Simple logos are easier to remember and recognize.
Instead of trying to cram as many conflicting messages into your logo as possible, focus on the most important one. Maybe you want to express your creative spirit, or emphasize your rational, no-nonsense attitude. Have your logo convey that idea in a strong and clear way.
Consider turning the topic of your blog into something more stripped-down and abstract. Suppose you blog about wedding cakes; instead of having your logo be a fully detailed multi-tiered cake complete with bride and groom figurines on top, you could create a logo with three simple rectangles that suggest the shape of a cake without being too on-the-nose.
A logo that doesn’t appeal to your target audience isn’t going to do you much good. Consider the demographics of your audience—their age, gender, and so on. If you’re targeting older business professionals, a playful font probably isn’t the best way to appeal to them.
Your logo should also be relevant to the work that you do. That’s sometimes a tricky thing with bloggers, especially if your field isn’t firmly defined. If your blog covers a lot of different subjects, you might do best with something abstract, like your initials or the first letter of the site. If you’re more specialized, you may want to pick something more explicitly related—for example, a dog bone for a pet blog.
The one major problem with keeping your logo simple is that it’s easy to create something similar to what someone else has made. Instead of trying to copy the look of your favorite blogger’s logo, make it your own original creation.
Take a close look at these varied logo design examples. It’s unlikely that you’d ever get one of them confused with another. Each logo has been designed with a unique brand identity in mind. Treat your blog’s logo the same way. There’s nothing wrong with basing your logo on a tried-and-true concept (such as your initials), but you can still turn that into something that truly stands out.
Once you have a concept, there are steps you can take to ensure you’re not biting someone else’s style. Try doing a reverse image search on Google to see if there’s anything close to it already online. Also, post your logo on a design critique site for feedback; hopefully, others will let you know if it’s too similar to someone else’s identity.
There may be cases when your logo will need to be printed (such as a press release or a branded T-shirt sold on your site). In most cases, printing in a single color is less expensive. For that reason, it’s a good idea to ensure that your logo works when it’s printed in black-and-white. Gradients or other flashy color effects are typically a bad idea.
You’ll also want your logo to work at both large and small sizes. Obviously, you’ll want it to look good on your website, but you should also consider if you plan to print it on business cards or promotional merchandise. Notice, for instance, the types of logos that appear on these small custom keychains. You rarely see anything with extremely fine lines because that would make the logo much harder to see.
Balanced logos come across as comfortable and confident, which is a much better feeling to associate with your blog than unease and instability. Be sure to evaluate your logo’s balance in terms of shape, but also color; a dark color on one side of the logo will add extra weight.
Keep in mind that balance isn’t the same thing as symmetry. Creating compositional balance is more about distributing your design’s weight in a way that’s pleasing to the eye. You can do this even with an asymmetrical logo, which will help add tension and visual interest. Just be aware that asymmetry can be a bit more challenging if you’re not an experienced designer.
Trends come and go in just about any field, and blog logo design is no different. It wasn’t long ago that logos with cheesy 3D text were commonplace, but any design that tried to pull that off nowadays would just end up looking dated.
With logo redesigns being so expensive, constantly updating your logo simply isn’t feasible. This is why designing an “evergreen” logo is so valuable. If you’ve made an effort to create a logo that’s simple and original, this shouldn’t be too difficult. Take a close look at logo trends (especially in the field you’re blogging about) and notice which trends have withstood the test of time. Do your best to incorporate those traits so that your logo will last for years to come.
If you’re not an experienced designer, creating your blog’s logo might seem like a formidable task. If you’re struggling, consider enlisting the aid of a professional. Even if you don’t hire them to create the logo for you, consulting with them might give you the guidance and inspiration you need.
Do you know of any blogs with a really great logo? Want to show off your own blog’s logo design? Share them in the comments!