Instagram has undergone a complete metamorphosis, from an iOS app it was originally designed to become to a huge social media site with tons of benefits both for private individuals and businesses. Over the years, the platform has shown no sign of losing its growth, not with the backing of the mighty Facebook. That should reassure you that its growth in recent years is not a fluke, but will continue for years to come.
From that small beginning a couple of years ago, Instagram now has over 700 million active users and some 400 million daily active users from all walks of life according to some reports on social media sites and some research institutes. That’s not all, the mobile industry is increasing at an alarming rate with more than 20 billion photos shared in 2014 and over 100 million users daily active on social media. What role did Instagram play in the sudden surge of using social media sites for businesses?
Instagram has grown to become a formidable social media site and a powerful marketing tool for business owners in different niches across the world. According to some data collected from different sources, people are gradually shifting from Facebook and Twitter to Instagram due to the tons of benefits that Instagram offers, especially for businesses, companies, and brands. This is responsible for the sudden surge in the number of daily active users on Instagram.
A recent study also revealed that Instagram performs 58 times better than Facebook and 120 times better than Twitter. These are awesome statistics that prove that Instagram has evolved from a pushover app to a powerful stakeholder in the social media circle. This made it take a spot among the best social media tools for business promotion and increased customer engagement and conversion[WU1].
Consider these interesting Instagram marketing statistics that support the rapid growth of the social media site:
- Over 70% of brands have Instagram accounts.
- Over 90% of the top 100 brands in the world are active on Instagram.
- 96 % of US fashion brands have an Instagram presence.
- According to comScore in its 2014 Mobile Trends report, “And if you’re looking to target millennials, the numbers are even better: With 42% penetration of millennial smartphone users, they spend more than an astounding 439 minutes per month on the platform [Instagram].”
Since the millennials form the larger chunk of the target audience for most businesses, their presence on Instagram is an indication of their acceptance of the site, and the potential benefits it offers.
These stats show the increasing impact of Instagram on people’s social and business lives. The site has gradually grown from a kids’ hangout to one of the biggest and most influential social media sites with the potential for helping your business grow and succeed.
The good news is that the popularity and increased user base of Instagram make it a viable business tool for online entrepreneurs, regardless of whatever their business may be. Many popular brands have leveraged the power of social media to grow their businesses into formidable businesses with a huge increase in popularity and huge turnover over the years.
Among the popular brands are Audi, National Geographic, Grand Central Station, Go Pro, Nike, and a host of others. These giants, in different business niches, have carved a niche for themselves on the platform as proof of the versatility of use and the powerful influence that Instagram can wield on a business.
However, using Instagram to boost your business requires you to take a crucial step: increase your Instagram follower base.
Increasing your Instagram followership is easier said than done if you are in the dark about the rules governing how you can effectively use the platform to take your business outreach to the next level.
As a newcomer to the game, you will have to face tons of obstacles, blatant misconceptions, baseless propaganda, and other negative ideas that may discourage you from taking advantage of Instagram to boost your business.
However, you can overcome any challenge you might face and increase your Instagram followership with the right tools and practical tips. These tips are discussed extensively in this book.
When you go through the guide, you will learn some practical tips and salient points that will boost your morale and allay your fears. These are:
It is my goal to teach you about the best social media practices so that you can explore the potentials of Instagram and maximize the benefits offered by the platform.
With this guide, you can use these practical tips to easily grow your Instagram account and leverage that to get more referral traffic to your own website.
With that said, it is now time to delve deep into the book and fish out the hidden treasures contained within.