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What Is SEO / Search Engine Optimization?

To begin with, let’s see what SEO term, means.

The SEO (SEARCH ENGINE OPTIMIZATION) is the method to improve the website’s rankings in the search engine’s results with cause to increase the visitor’s number which the website receives.

To achieve high website rankings, and good SEO also, it needs to combine many and different SEO parameters:
From the words, you built your website (keywords) to the links (backlinks) that your website gains from other pages.

SEO is not only the construction of a website which is friendly to the search engines. You have to keep in mind that is the ideal method to create a website that distinguishes from others and has high standards on internet’s world.

So, this guide has designed that way to describe all the aspects of SEO and all these elements you have to keep in mind to help you increase your website’s traffic, making it friendly to search engines but mainly in visitor users.

SEO TIP #1: Don’t consider SEO only as a method to appear on Google’s first page, but also as a motivation to improve constantly your website something that will offer you significant long-term benefits.

Why Is SEO Necessary?

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The majority of traffic that websites gains originate from search engines (GOOGLE-YAHOO-BING)
Although social media (especially the well-known Facebook, twitter, Pinterest) have heavy traffic on a website, the search engines, especially Google, is the basic path which leads the most visitors to find what they’re looking for and finally to end up on one specific website.

So, the ‘search engines’ classified as the compass which directs the visitors to your website. If they can’t detect and rank your website in high position, you lose a unique chance to send targeted traffic to it.

Traffic that comes from the search engines can determine the success or the failure of your business.
It’s important to have a beautiful and rich in the content website.
But, if you have a website that does not bring any visitor at all, because nobody can found it on the internet, for which cause you maintain this specific website?

Fact: Search engines are the number one way people find websites. The good news is that it is easy to get your pages into the search engines. The bad news is that it is difficult to get your pages to rank high enough to be visible in the search engines. A study based on data taken in July 2014, showed that the page which ranks on page one in position one of the SERPs typically gets around 31% of all clicks on that page.

The web page ranked in position two gets 14%.

The page in position three gets 10%.  If we look at positions 6-10 combined, they get around 3.7% of all clicks. Web pages ranked on page two of the search results get around 4% of clicks, and on page 3+, it drops to 1.6% of clicks.

From this information, you can see that it is important to not only rank in Google but to rank as high as possible.  Even one or two places can mean big drops in potential search engine traffic.

SEO TIP #2: Every search engine’s visitor who keyboards words concerning the product or the service you provide is a potential customer of your business.

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Authority, trust & relevance. Three powerful SEO strategies explained.

Google has evolved considerably from its humble origins in 1993.

Eric Schmidt, a former CEO of Google, once reported that Google considered over 200 factors to determine which sites rank higher in the results.

Today, Google has well over 200 factors. Google assesses how many links are pointing to your site, how trustworthy these linking sites are, how many social mentions your brand has, how relevant your page is, how old your site is, how fast your site loads… and the list goes on.

Does this mean it’s impossible or difficult to get top rankings in Google?

Nope. In fact, you can have the advantage.

Google’s algorithm is complex, but you don’t have to be a rocket scientist to understand how it works. In fact, it can be ridiculously simple if you remember just three principles. With these three principles, you can determine why one site ranks higher than another, or discover what you have to do to push your site higher than a competitor. These three principles summarize what Google are focusing on in their algorithm now, and are the most powerful strategies SEO professionals are using to their advantage to gain rankings.

The three key principles are Trust, Authority, and Relevance.

1. Trust
Trust is at the very core of Google’s major changes and updates the past several years. Google wants to keep poor-quality, untrustworthy sites out of the search results, and keep high-quality, legit sites at the top. If your site has high-quality content and backlinks from reputable sources, your site is more likely to be considered a trustworthy source, and more likely to rank higher in the search results.

2. Authority
Previously the most popular SEO strategy, authority is still powerful, but now best used in tandem with the other two principles. Authority is your site’s overall strength in your market. Authority is almost a numbers game, for example: if your site has one thousand social media followers and backlinks, and your competitors only have fifty social media followers and backlinks, you’re probably going to rank higher.

3. Relevance
Google looks at the contextual relevance of a site and rewards relevant sites with higher rankings. This levels the playing field a bit and might explain why a niche site or local business can often rank higher than a Wikipedia article. You can use this to your advantage by bulking out the content of your site with relevant content and use the on-page SEO techniques described in later chapters to give Google a nudge to see that your site is relevant to your market. You can rank higher with fewer links by focusing on building links from relevant sites. Increasing relevance like this is a powerful strategy and can lead to high rankings in competitive areas.

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